Getting Started with Buyer Journeys
Our Buyer Journeys toolset was designed to surface unique insights based on how users are traveling through your website.
You can, for example, identify which user flows people are following from your homepage, or which pages they’re visiting before reaching mission-critical pages on your website (for instance, your pricing page).
If you’ve already installed the script for Content Analytics, you’ll be good to go, and data has already started accumulating. If you haven’t generated a script for your website yet, the first step would be to add your domain to Positional:
Next, generate a unique Analytics Script for your website:
You’ll want to place the script within your site’s head tags, as this will allow Buyer Journeys to capture data across all of your pages.
It may take a few days or weeks for there to be enough data to be helpful. But once the script has been added, you’ll immediately start seeing data within Positional.
Buyer Journeys allows you to see which pages users are traveling through on their way to their final destination:
The tool defaults to your homepage as the starting point of the journey. When you view journeys starting at a page, the innermost rings are the first steps in the journey. As you move toward the outer rim, these are pages that are deeper into the journey. Hover over a ring to see the path, as well as traffic data:
You can toggle between viewing journeys starting at a page and journeys ending at a page:
If you’re looking at journeys ending at a page, you can view journeys based on the last page a user visited before leaving. In this case, the innermost ring is the first page a user visited on your website before they eventually reach the ending page you searched. On the other hand, the final slice in the graph will always culminate in the end page you searched for:
Data can be viewed as a percentage or as a raw count of visitors (toggle using Show Percentage). You can adjust the number of layers and use a toggle to view or hide bounces:
You can use date selectors to adjust the time period you want Buyer Journeys to analyze:
Buyer Journeys FAQs:
Will Buyer Journeys cause performance issues?
It shouldn’t, and it was designed by a team that is hyper-aware of performance. But if you have additional questions, please reach out to Nate Matherson at [email protected]
Can I use Buyer Journeys on multiple websites?
Yes. Depending on your Positional account tier, you can create multiple domains within Buyer Journeys. Each domain is going to have a unique Analytics Script.
For Growth tier accounts, you can add as many as three domains to Buyer Journeys. For Scale tier accounts, you can add as many as 10 domains to Buyer Journeys.
I want to add Content Analytics to more than 10 websites. How can I upgrade?
Reach out to Nate Matherson at [email protected] to learn more about custom package offerings.
I’ve just added the Analytics Script. Can I view historical data?
Unfortunately, no. Buyer Journeys will start collecting data only after you’ve added the Analytics Script. It doesn’t have access to performance data for time periods before the script was added.
Can I remove the Analytics Script?
Yes, just remove the script from your head tags.
Can I track conversions?
Not yet, but this is coming soon.
Can I segment the data between mobile and desktop?
Not yet, but this is coming very soon.
Will Buyer Journeys collect data on people in the EU?
No, not as of today.